Uplifting UI/UX and Paid Shopping Campaign
Revitalizing an Automotive Company: Enhancing Digital Landscape
A premier automotive company specializing in high-quality parts and accessories, partnered with Excellence Solutions Inc. to tackle digital challenges. With a focus on enhancing user engagement and digital marketing effectiveness (UI/UX and Paid shopping campaign), the project aimed to revitalize their online presence.
Industry
Automotive
Date
Dec, 2022 - Current
Category
UI/UX and PPC
Location
Maryland, USA
Overview Project
The initial hurdle was a lack of user engagement, low traffic, and inadequate retention on the client’s outdated website. The absence of an effective digital marketing campaign compounded these issues. Excellence Solutions Inc. embarked on a thorough assessment, revealing critical gaps in strategy and UI/UX.
Through meticulous collaboration and execution of the UI/UX and Paid Shopping Campaign, the revamped website was launched on April 4th. Results were remarkable – website traffic surged 14 times, with users spending an average of 46 seconds engaging with the enhanced UI/UX. The project led to a substantial 17-fold increase in website views and a remarkable 20-fold surge in new users, coupled with a 15-fold rise in returning users.
Our Solutions
All achievements were firmly anchored in data-driven insights, with Google Analytics validating the success. Excellence Solutions Inc.’s holistic approach not only addressed the client’s challenges but also streamlined processes, fostering sustainable growth and operational efficiency. This case study exemplifies how a strategic partnership transformed the automotive company’s digital landscape, driving exceptional outcomes and setting the stage for continued success.
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